VDP.ESTATE
MICHAEL FRÖHLICH

VDP: What is so special about your winery?

Michael Fröhlich: The special thing is me, my family and Escherndorfer Lump.

VDP: What is your winery philosophy?

Michael Fröhlich: Expressing my character in the bottle!

VDP: To which wine style do you aspire?

Michael Fröhlich: Clear fruit, Franken style.

VDP: Do you have a favourite grape variety?

Michael Fröhlich: Silvaner!

VDP: Which of your wines would you recommend to someone who does not yet know your winery – as an introduction, so to speak?

Michael Fröhlich: Fröhlich Silvaner dry - from Muschelkalk (shell limestone).

VDP: Of which wine are you particularly proud?

Michael Fröhlich: I am proud of all my wines.

VDP: Why did you become a vintner?

Michael Fröhlich: That is how I grew up.

VDP: Do you have role models, mentors?

Michael Fröhlich: My parents.

VDP: What are your next goals?

Michael Fröhlich: To continue with the same success. To hand over the winery to the next generation – and continue to help.

VDP: How do you combine tradition and innovation?

Michael Fröhlich: Hopefully, good! The Bocksbeutel is and remains a mark of quality; the Silvaner is Franken identity through and through.

VDP: Why should people visit your winery?

Michael Fröhlich: We are located in the heart of the Franken cultural landscape – there is something for everyone!